MUSICA CON VISTA IS ADOPTED BY THE BRANDING LETTERS

THANKS TO THE FONDAZIONE ITALIA PATRIA DELLA BELLEZZA THE BRANDING LETTERS ADOPTS THE MUSICA CON VISTA PROJECT

Through the ‘ADOPT A PROJECT’ concept of Italia Patria Bellezza, among the communication agencies that made themselves available to adopt pro bono the most deserving projects that participated in the call for strategic communication and branding of cultural and territorial enhancement projects 2023, The Branding Letters chose the project Musica con Vista.

“We are proud to support Musica con Vista in its successful progression: we feel in complete harmony with this project that starts from music to become an opportunity for the systemic growth of territories, small in geography and large in excellence. Territories of which Italy is one and which find new energy thanks to an up-to-date and unconventional vision of Chamber Music.

Finding an identity language has been a challenge of beauty and creativity that has found its solution in “opening” the unmistakable sign of music, the staff, which unites and reveals wide-ranging excellence. To reach everyone and bring new rhythm to the territory.”

Silvia Barbieri and Chiara Pomati of The Branding Letters

Founded in 2016, The Branding Letters is a branding agency with a vocation for developing branding projects where strategy and creativity feed off each other throughout the brand management process. The agency was born out of the conviction that creativity only has value if it is rooted in strategic substance; just as strategy only has value if it can inspire an aesthetic of language.

Musica con Vista  is a proposal for cultural innovation and connecting the territory promoted by Comitato AMUR and Le Dimore del Quartetto starting in 2020.
Musica con Vista organises open-air concerts in unprecedented venues such as villages, courtyards or gardens of historic mansions. Before or after the concert, the audience can access side activities such as guided tours, cultural routes, nature walks and tastings.